Looking back at the launch of THE ICON at the 2023 Cannes Film Festival 🛥️ The vessel was a major move forward in emission-free mobility on water revolutionized by bmw and tyde.one with #DesignWorks contributing design. THE ICON showcased the passenger experience with energy saving hydro-foiling technology, entirely customizable interiors, and a soundtrack experience created with hanszimmer and Dolby Atmos. dolbylabs THE ICON in Cannes. #TYDE #TheArtofSeeingTomorrow #THEICON #BMWxCannes #festivaldecannes