The #LifesGood slogan, which immediately comes to mind when you think of lg_global, has turned 25 years old this year. In 2023, a year when global optimism is dwindling, LG has launched its brand-new "Life's Good" global campaign to champion Brave Optimism and encourage taking bold challenges.⁠ ⁠ The message of embracing Brave Optimism is conveyed directly through a brand film featuring Danish filmmaker and Emmy Award winner Nicolai Fuglsig. Additionally, global Gen Z influencers, willowsmith, codysimpson, and __jennypark__ share their own experiences to inspire and support the youth worldwide.⁠ ⁠ Ultimately, this narrative connects to the inherent power of optimism in all of us and stories about LG products that integrate into our daily lives, such as #LGStanbyME #LGStyler and #LGgram. For more details, check out Hypebeast. #sponsored