The Cookiepocalypse is HERE. (For real this time)
January 4, 2024 marks the beginning of third-party cookie deprecation in Google's Chrome browser for 1% of users. (That's today for anyone still in a post-holiday haze.)
We're not worried.
We built a comprehensive, multi-faceted first-party data solution to ensure our publishers are able to continue earning top-of-the-industry revenue long after third-party cookies crumble.
Scroll to learn more about the kinds of readers interacting with your site and how they're served ads. Then click through to our blog via the link in our bio to read the entire post. (Because IG doesn't give us enough characters to tell you everything you need to know here...)
#firstpartydata #thirdpartycookies #contentcreation #blogging