Lululemon founder and former CEO Chip Wilson made headlines for comments regarding the company's inclusivity efforts, saying, "You've gotta be clear that you don't want certain customers coming in." Lucid Strategies President Jonathan Franks says he thinks Wilson's comments are "bizarre." "His version of reality is that the brand should exclude people who don't fit the mold. I don't understand that as a business proposition," Franks says on "NewsNation Now." More: trib.al/81GsJzp #Lululemon #ChipWilson #DEI "NewsNation Now" is a no fluff, no filler newscast hosted by Nichole Berlie and Connell McShane featuring up-to-the-minute news drawing from a network of journalists across the U.S. Weekdays starting at 1p/12C. NewsNation is your source for fact-based, unbiased news for all America. More from NewsNation: newsnationnow.com Get our app: trib.al/TBXgYpp Find us on cable: trib.al/YDOpGyG How to watch on TV or streaming: trib.al/Vu0Ikij