Meet larich87, Social Media and Commercial Design Coordinator at Dorna Sports ๐๏ธ
Growing up, Lara was no stranger to taking on male-dominated environments. Instead of backing down when she was the only girl who wanted to play football at school, she joined the boysโ team. Despite the low number of women in her class, she still chose to study Programming before going on to also study Graphic Design and a Multimedia degree ๐ฉโ๐ป
Six years ago, Lara combined her passions and began her motorsport career at Dorna Sports. Starting out as a Social Media Graphic Designer, she moved up through the ranks and now leads Dornaโs art direction as Social Media and Commercial Design Coordinator.
On the back of her experiences, the visibility of women in motorsports and STEM is incredibly important to Lara. Alongside her role, she volunteers to ensure girls and young women have visible role models. This includes mentoring for activities such as technovationglobal ๐
๐ธ: diegosperani
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