On this episode of Business of Social, David is joined by Justin Schneider, CEO and Founder of Wolf & Shepherd. Wolf & Shepherd's new work-from-home casual footwear is disrupting the retail industry. The likes of The Rock, Gronk, and Steve Nash have embraced these adaptable shoes, which have quickly become a go-to choice for remote work. Justin shares the brand's pandemic adaptation strategies and successful marketing tactics for promoting their footwear products. Topics: 0:00 Intro 2:22 Justin joins the show 3:05 Wolf & Shepherd Elevator Pitch 4:17 Original Concept 14:09 Retail vs Ecomm 20:39 The Invisible Hand 29:52 The difference between marketing and sales 32:13 Final thoughts Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency...