On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues. Topics: 0:00 Intro 1:31 Tom joins the show 7:16 Content that is resonating with Gen Z 13:48 Discoverability vs followers -- anyone can become talent on TikTok 18:00 What is the most successful way to promote brand partners 26:38 How the idea of creating Overtime's own leagues came about 35:43 Rapid fire questions 42:53 Advice for those trying to be successful in this industry 44:47 Final thoughts Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------...