Brand is built in social .. social is the primary way people consume content and thus the biggest business brand and sales opportunities sit on these 6-10 platforms … Fortune 500 companies continue to under allocate funds and expertise in these platforms and small businesss and humans continue to underestimate the shear amazingness that free organic reach is … please double down on social content in 2024 for the ones who are ambitious and hungry ❣️❤️💚🙏