Robert Iger, the esteemed CEO of Disney, delves into the secret behind Disney’s timeless appeal and global recognition. Disney, a top-five brand worldwide, stands out not just for its current stature but for its longevity. Iger reflects on the rarity of older brands and ponders the question: Why do some brands fade while others, like Disney, continue to flourish? The answer lies in understanding and preserving core values. For Disney, it’s about embracing inclusion, universal appeal, the triumph of good over evil, the importance of hard work, treating people well, and fostering optimism. These values are the bedrock of Disney’s identity. But Iger also acknowledges that staying relevant isn’t just about holding on to these values. It’s about presenting them in ways that resonate with today’s world. This is where many brands falter. They miss the crucial step of evolving their presentation to align with modern sensibilities. Iger illustrates this with the acquisition of Pixar, ...