mimiajohnson , our SVP of Creative Excellence, shares how releasing the Mr. Peanut video two weeks before the Super Bowl generated buzz on social media that ultimately set the campaign up for the most success on game day. From the Tonight Show to an SNL skit, Mr. Peanut’s exit caught the world’s attention, achieving our goal of appealing to younger audiences and gaining social relevance. #mrpeanut #advertising #superbowl #casestudy