@kpn_allthingscontent and Paula Ladenburg Land, Founder and Principal Consultant of Strategic Content LLC, recently discussed the importance of auditing the ongoing performance of content as an asset to a brand or business in the first-ever, in-person interview at The LavaCon Content Strategy Conference 2023 in San Diego. During their conversation, they also highlighted aspects of conducting an audit from Paula Land's book, "Content Audits and Inventories: A Handbook for Content Analysis, 2nd ed. Edition." You can access Paula Land's book at the following link: amazon.com/gp/product/1937434826?ie=UTF8&tag=xp03c-20. Don't miss the recently released "All Things Content" episode on your preferred platform below as Paula Land discusses the role of the audit: - YouTube: youtube.com/watch?v=uPsiEPGMqSk - All other platforms: linktr.ee/avenuecx #contentstrategy #Lavacon #Lavacon2023 #contentaudit #contentinventory