You’re having a zoom call with someone you admire. The conversation’s flowing and…fun! And out of the blue…an invitation. Would you like to be on my podcast?" "Heck Yes!" you reply. (You didn’t even know that person had a podcast!) ​But what a good feeling that is…being invited! I know because it’s happened to me twice in the past 3 days. Want to know why? Here's the big secret 👇🏽 Lead with the story, not your ego. And Be interesting. I never entered the conversations with those 2 entrepreneurs saying: "Hey, I’m Adela, I’m an expert and I can help your listeners with blah, blah, blah. Can I be on your podcast?" Heck! I didn’t even know they had podcasts! In the 1st scenario I was having a virtual coffee with an entrepreneur I didn’t know very well. We start to chat about business break ups. “Oh I had an American living in my attic!” I told her. “I met her in Bali, convinced her to move to London, live in my house, work on my last business and it was a bit of a disa...