Haidilao's social media marketing strategy is genius, because it's comprised almost entirely of UGC created by its customers. Especially when it comes to the Leaf Village Dance Challenge, that's recently made its rounds all throughout social media for its addictive melody and energetic dance moves. #haidilao #leafvillagedance #haidilaodance #socialmedianews #socialmediatrends #haidilaoemployees #hotpot #glewee #influencermarketing