Directors commentary from drewdirects "For our Iowa State University project, the creative concept was Innovation "Taking Shape", so the challenge was to artistically visualize and to make these innovative moments literally take shape on screen. The commercial comes at you fast, so here are some screenshots with some cool easter eggs that were meticulously designed into each scene to illustrate the innovation. Pic 1: Check out the floating elements here — those are the actual COVID-19 and Swine Flu nanoparticles, custom-designed by our animation team. Pic 2: The houses growing from the ground are the actual CAD models of the 3D-printed affordable housing projects ISU is pioneering. Pic 3: That ethereal yellow line? We transformed it into realistic sewing threads to shine a spotlight on the fashion design major. Pic 4: To highlight Precision Agriculture we morphed the yellow lines to mimic the straight rows in irrigation farming, complete with subtle slopes in the land. These li...