SEO involves more than just optimizing website content – It's an ongoing process that focuses on how a website interacts with the broader internet ecosystem. Things like your site speed, mobile responsiveness, external links – anything that impacts the way your website communicates with the internet – signal to search engines whether or not your business is worth including in that search. If your website doesn’t function well, it doesn’t matter what you put on it. #seo #digitalmarketing #websiteoptimization