When creating the Fit Collective logo, our amazingly talented friends at @hellopaperlaundry captured our mission and philosophy perfectly. The spiraling “i” design represents the diverse individuals that make up a true collective. Every “i” symbolizes the variety of instructors, workouts, and clients joined by the common goal of connecting through fitness. • #womensupportingwomen #femaleownedbusiness #virtualfitness #ondemandfitness #homeworkouts #inthistogether