Welcome to the Amazing Mostro Show. A convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory and styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, the show featured a selection of custom and commercial pieces from the upcoming AW24 collections that complement the star of the show – the Mostro. Groundbreaking when it first launched and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion. #PUMAMostro #PUMANYFW