“But when it comes to adults, ain’t no days gonna be made...Y’all are gonna come down, get embarrassed and I’m gonna send y’all asses back up to the nosebleeds.” - Hot Sauce on playing 1 on 1 with fans during @atlhawks games. The activation, which was sponsored by @kumho_tires , was one of the most memorable activations of the NBA season. The full story of how it all came together is live on FOS right now. Link in bio. ▪️ ▪️ ▪️ #nba #atlantahawks #atl #activations #stadium #fos #frontofficesports #sportsbiz #sportsbusiness #sportsmarketing