Drake is reportedly in talks with adidas seeking a deal with more creative control (via @solecollector). Couple ways this could impact the sports world, especially the NBA where Drake has a partnership with the Toronto Raptors. 1.) Solidifies adidas’ strategy of endorsing “creators” the same way they do athletes (Kanye West and Pharrell Williams each have their own signature adidas sneaker). In response, players feel pressure to exhibit more personality both while playing and when they leave the locker room. 2.) With a significant amount of young athletes looking up to Drake, adidas will likely use this as leverage when trying to sign players. What other ways do you think this deal could impact sports? Or does it have the potential to at all? We’d love to hear any opinions on this. . . . #fos #frontofficesports #sportsbusiness #sportsbiz #sportsmarketing #adidas #ovo #drake #endorsements #shoewars #sneakers