“You don’t always have to do things conventionally, it’s trying to force your way through that gets results.” Reflections from Pete Lock (General Manager of Marketing and Corporate Affairs at qldcricket ) on why the heatbbl are the most followed team on social media in Oceania. In this episode, we chat about being an effective manager, growing within an organisation, and what it was like when they signed on AB de Villiers. Search “#272 SportsGrad” wherever you get your podcasts to hear about Pete’s journey. Additionally, come and listen to him live in person at our Brisbane Meetup on the 7th of March as one of our guest speakers! Tickets on our website.