As if getting TVA creatives to show up for a 9 am meeting wasn’t challenging enough 🕘 just wait until you see what this squad pulled off 🤘 On a rare occasion in which they’d all be working on the same project, the team gathered in our stadium (those who joined virtually sacrificed an enticing free breakfast) for a mystery briefing. The ask? Rebrand local icon Texas Pete in a way that proudly embraces its North Carolina roots. The twist? Do it in less than 24 hours. Split into three groups, off they went. Fam, we knew this crew was talented, but hot diggity dog 🌭 They showed up and showed out. The sauce is 🔥 but this work is 🔥🔥🔥 Swipe to see for yourself — and drop an emoji below to vote for your favorite! 🌶 👢🧙 Head to our story to see even more of the work. • • • #WeAreTheVariable #WinstonSalem #CreativeAgency #AgencyLifestyle #AdAgency #AdvertisingAgency #LoveWhereYouWork #AgencyLife #TexasPete