The Jug. The Drink. The Legend.In 1927, Edwin Perkins created Kool-Aid, a powder aimed to be a flavorful yet affordable drink for the kids. The groundbreaking drink exploded in popularity due to its taste, price and Kool-Aid man’s adventures. Nearly 100 years later, Kool-Aid is still the go-to favorite for kids of all ages. DGK has worked with Kool-Aid to put flavor in the mix for your Summer. The Collection consists of a full range of Softgoods & Hardgoods featuring the Kool-Aid man. Available August 12th. dgk koolaid #dgk #koolaid