This Leap Day – that phenomenon in the calendar that happens once every 4 years – Havoc came to Nowhere Island, Ontario. A green beam of light and a 15-foot tall monolith appeared out of nowhere, with no explanation.  Proof that the world still contains marvels, the monolith opened as the clock struck 12:00 to reveal HAVOC: an all new snack brand that celebrates creative chaos. Years in the making, Havoc has launched into the world in a big way. First a Super Bowl spot to tease the launch and now a Monolith landing out of Nowhere. We could not be more excited to play a part in bringing this brand to life. Thank you to everyone at Vocabulary and our friends who helped bring this launch to life and of course the incredible crew of client partners and agencies including Jess Spaulding, Carolyn Taylor, Anya Schmidt from PepsiCo Canada, Edelman Canada, OMD Canada, Shakermaker and Passionfruit. More chaos to come… #branding #havoc #launch #ad #chips #pepsico #monolith