While representing only 7% of the U.S. population, Asian Americans make up 10% of the wholesale giant‘s customer base.⁠ ⁠ The data shows that Costco shoppers are 81% more likely to be Asian compared to the average American consumer, potentially due to larger household sizes and a cultural preference for buying in bulk.⁠ ⁠ The store’s strategic inclusion of Asian products such as boba ice cream, oyster sauce and durian pulp, signal an awareness and responsiveness to the diverse tastes within the Asian American community.⁠ ⁠ ⁠ 🛒Read the full article on our website in our linkinbio ⁠ ⁠ ⁠ 💬Comment “email” to sign up to our daily newsletter.⁠ ⁠ 📰Follow us for the latest Asian News NextShark⁠ ⁠ ⁠ ⁠ ⁠ #news #costco #costcoshoppers #asianamericans #consumers #buyinginbulk