“You don’t get what you want by doing the work and being nice. You’ve got to promote yourself.” When I said this last week when giving a guest workshop at ronbizcoach 's mastermind in Houston last week, the room was eerily quiet. I was giving a talk about working with a guy who looked like Ryan Gosling’s better-looking brother. The sun flew out of his arse wherever he walked. BUT I learnt the biggest lesson of my life working alongside him 👇🏽 You don’t get what you want by doing the work and being nice. You’ve got to promote yourself. Men go for the role they want BEFORE they’re ready because they know in the act of going for it, they’re telling everyone this is what they want. They’re master manifesters! Women STOP themselves going for a role because they think need to be perfect for it (which never happens). So guess who gets the desirable role? And you know what? I see the same trend happening in the world of women experts: Doctors, psychologists, leadership coaches - ...