The multimillionaire CEO of the US food processing giant Kellogg’s has drawn scorn from some quarters after recently suggesting that families with strained finances could cope by eating “cereal for dinner”. Gary Pilnick was speaking live on CNBC when he said “The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” amid a discussion about high grocery prices. #kelloggs #boycottkelloggs