ANTA and kyrieirving are embarking on an exciting new business collaboration model. As a new member of the ANTA family, Kyrie Irving will not only actively serve as the Chief Creative Officer in the design of a brand-new Kyrie Irving logo and signature product line, but he will also seek to engage basketball players of all ages, basketball communities, influential figures in pop culture, artists, musicians, pioneers in environmentalism, and designers. #ANTA #MoreThanAShoeDeal