Three years of citiusmag and newbalancerunning coming together for New Balance Nationals Indoor! We bring the HYPE!
My two favorite part of this meet is newbalance’s trust in us to allow our creativity to flourish across all channels and never turning down any of our ideas. Last year, they allowed us to plug in some of our personalities on the broadcast and in-stadium. We ran that back. This year, we went even harder on social and brought in some reinforcements with xaviergalllo, lo_.productions, jdgrohvisuals and horizonproject__ to bolster our content.
My other favorite part of this meet is being able to get introduced to the next stars of the sport and fostering our relationships with them. In the past, that’s been gary.martin20, roisin.willis, jwhittaker22, tinoda_m and others who are now crushing in the NCAA. This year, we were wow’ed by _quincy_wilson, sadie.engelhardtruns, daniel13_simmons, patrick_hilby, clayshively, alliezealand, daejahdaej, briiannnaaa__, ali_ince24 and so...