Have you ever been hit with an, Oh shit, moment? Yep, us too. We've shared some of ours - PLEASE share yours in the comments now that we can all laugh at them....we hope! But that has led to us developing "Doing The Duck". Here is the cheat sheet on how to manage shit before anyone realizes there is a problem. 1. Take a Deep Breath - because panicking will make you fail every single time 2. Assess the situation - what is the most important goal 3. Take inventory of your allies - who can help you achieve that goal 4. Form a plan that solves the problem 5. Huddle and communicate the plan to your allies 6. Get it done Fool everything into thinking you have that shit managed - until you do. #femalefounders #brandstrategy #marketingtips #consciousbranding #femalefounders #entrepenuerfolx #brandingforimpact #smallbiztips #creativeagency #storytelling #communityovercompetition #entrepreneurmindset #marketingstrategy #impactfulbrands