For my new IRON WILL COLLECTION campaign and photo shoot, I barred everyone from my gym while I trained. No underarmour execs, no sevenbucksprod sevenbuckscr execs, no make up, grooming, no assistants etc. No one allowed except my three shooters and my strength & conditioning coach daverienzi. My gym time is scared and it’s a very effective and authentic process for me to keep everyone out so I can focus. Nothing personal, its business. As always THANK YOU for making PROJECT ROCK underarmour’s #1 seller worldwide. Keep it raw. #projectrock #ironwillcollection