USIM's Rob Jayson will be speaking tomorrow at the TVOT SF 2022 How to Grow Addressable TV Advertising! TVOTShow #tvotshow The panel will cover the importance of scale, how to measure addressable campaigns’ effectiveness, facilitate effective national addressable campaigns, and other emerging technologies that could impact addressable advertising in the future, and much more! itvt.com/tvot #advertising #measurement #CTV #marketing