This week we have focused on researching our audience but how can your brand achieve quality research if you don't know who to research in the first place? Brands that you know well such as Nike, McDonalds, and even the NFL all have one huge thing in common: each of these brands are extremely familiar with their target audience. Take a step back and you can most likely figure out a group that each of these brands focus their messages on, you may even fall into one of those audience groups yourself. These brands have some of the most engaging social media profiles currently because of how well they know their audience. Choosing the wrong target market can cripple your social media presence so finding one that fits your brand niche is extremely important. The process starts with an extensive look on what your brand has to offer to an audience. After determining how you stand out in comparison to others in this niche, your brand can develop a target market and begin researching how t...