Photo by beverlyjoubert | It’s a pleasure and an immense privilege to be able to witness and record the day-to-day lives of these charismatic cats in their natural habitat—something that may one day no longer be possible. Cheetahs today inhabit just a tiny fraction of their former range, with only around 7,000 individuals still left in the wild—a dramatic 90% decline from a century ago. If we want to see the next generation of tiny cubs grow into healthy, powerful predators and take up their vital ecological role as the fastest land animals in Africa, it’s up to us safeguard their future. #cheetahs #bigcatconservation #wildlife