A picture can be worth worth a thousand words… but what about your brand? . Your values, vision, and mission are only a part of that picture. A well-developed brand should evoke sentiment. When consumers feel emotionally connected to a brand, they want to engage and take action. They are also more likely to become brand loyalists. . What are you doing to help your consumers understand your brand? What needs are you filling for them? The balance between providing simple solutions while capturing complex emotion is priceless. . #JoinTheFold #AgencyLife #TheFold #Branding #Brand #BrandStrategy