I don’t apologize for not being an IT professional or an accountant, so stop apologizing for and/or making excuses for why you can’t do social well or at all - it’s not your job, it’s not your expertise - it’s mine. Social media is an industry. A career. For 16 years now. It’s not some little side thing you should do to help with your business - it’s MARKETING, it’s COMMUNITY, it’s SALES, it’s LEAD GEN. It’s A LOT. It’s also not something anyone who has a phone and the internet can do. Read that again. Investing in social media strategy and proper content creation isn’t an option - it’s what you need to stand out, to survive, to make an impact and to build your community. ____ Stop trying to do everything yourself. Outsource what you don’t know. Pay for your time. Your business deserves and depends on it. I have been a paid and organic social media strategist for 16 years and have transformed the smallest mom and pop shops, launched global brands, ghost written for Fortune...