Many organizations claim to understand their audience, but the reality often falls short:   Supporting data is frequently:    - Outdated    - Based on a limited sample    - Completely absent due to a sole focus on target audiences   It’s not uncommon for founders, CMOs, or brand managers to become emotionally attached to their brand.   While dedication is essential, it’s equally important to remain objective.   Simply being involved with or creating the brand doesn’t automatically make you the target audience. This emotional attachment can lead to friction in both idea generation and execution because decisions become personal.   Do you know who your engaged audience is on each platform?’ Do you know the differences in your audience per platform? Is your engaged audience the same, overlapping or separate from your buyers?   These questions lead your strategy. #socialmediamarketing #audiencedevelopment #communityfirst #businesstips #businessowner #consultant #socialstrategy #freelanc...