📚#WWR🚨 This week's What We're Reading is "Better than Step Curry and More Profitable Than LeBron James: An Analysis of LaVar Ball's Agenda Building of the Ball Bros" authored by Melvin L. Williams and Matthew Cotton. “The analysis determined that LaVar followed all six steps of Lang and Lang’s agenda-building model in his promotions of the Ball brothers and Big Baller Brand. In addition to endorsing his sons, LaVar addressed class inequities facing Black athletes in amateur and professional sports and refuted deadbeat-dad stereotypes facing Black fathers” Use like in bio to read the full article!