📚🔎#WWR‼️ 🌟This week's What We're Reading is "Adding insult to rivalry: Exploring the discord communicated between rivals" authored by Jennifer Harker and Jonathan Jensen. ✅ Read about this interesting research which was conducted to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate. 🤩Click on the link in our bio to read the full article!