From sports bars to barber shops, local businesses are seeing a boost in sales as San Diego hosts the first two rounds of the annual NCAA men’s basketball #MarchMadness tournament. The last time the event was held in San Diego, four years ago, about 50% of attendees were from outside the area. Sports San Diego Director Nathan Kopp said "that’s obviously a very good number to highlight, of people coming in for the event, staying in hotels, eating at our restaurants, and supporting our local economy." This year's tournament is expected to pump $6 to $10 million into the local economy. Check out kpbs for more! #SportsSD #SanDiego #SanDiegoSports #SanDiegoTourism #SanDiegoEconomy #Basketball #MensBasketball #NCAABasketball #Economics #LocalBusiness #Tourism