Take a guess: Which word is most likely to resonate with consumers when choosing a product? 1️⃣ Green 2️⃣ Reusable 3️⃣ Recycled 4️⃣ Sustainable . . . . Answer: “recycled”! Across all demographics, this term resonated most except with Millennials who most selected “green.” In our latest feature, jasonparkin (Compose[d] Founder & President) lays out consumers prefrences across generations, pulling from our Sustainability & Consumerism Insights Report. Read the write-up: Link in bio. 📊 . . . . . #betterbusiness #sustainablebusiness #sustainablebeauty #bthechange #consciousconsumer #sustainablepackaging #recycledpackaging #reusables