We’re proud to present our brand new Insights Report prepared by our Insights division, in collaboration with our partner macherusa! ✨✨✨ Sustainability drives purchasing decisions in 94% of adults—from Boomers to Gen-Z! We’ve researched what’s top of mind for consumers across generations. Swipe for a few insights, and view the full report linked in our bio. 📃 Do any stats about your own target audience surprise you? 👀 .⁠ .⁠ .⁠ .⁠ .⁠ #consciousconsumer #lowwasteliving⁠ #mindsparklemag #branding101 #designtools #brandingstrategy #thedesignersleague #infographicdesign #millennialinsights #babyboomers #sustainableconsumer #sustainableconsumption #bthechange #businessforgood