Project Spotlight ⭐️ Some good news, we recently helped purpose-driven beauty brand Alaffia complete their brand relaunch! We considered the consumer’s journey on their site and refreshed the online experience by more clearly incorporating their sustainability mission throughout. Some highlights.⠀ ⠀ 👉 Featured their “Beyond Fair Trade” approach front and center, focusing on the fair wages that their co-ops in Togo pay to their employees⠀ 👉 Defined how using traditional methods to make raw ingredients (Shea Butter, Coconut Oil, and African Black Soap) not only creates a superior product, but also benefits the environment via reforestation + higher economic impacts from tree-produced products⠀ 👉 Amplified the company’s job creation in Togo & Washington State⠀ 👉 Produced photography across their site and social media⠀ ⠀ We’re excited about this collaboration and looking forward to developing more impactful work! #composednyc #alaffia⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #shopsustainable #consciousconsu...