Are you regularly posting stories? You could be missing out on a successful part of your strategy if you're not. ✻ Stories present a genuine view of your brand and offer a real way to connect ✻ They don't always have to be so polished so you don't have to be an expert at editing ✻ They only stick around for 24 hours so good for showcasing content that you perhaps don't want permanently on your grid. ✻ They are also super quick to watch and don't take up too much of your viewer's time. ✻ They are great for creating FOMO (fear of missing out) or anticipation of a coming event. STILL NOT CONVINCED? HERE'S WHY YOU SHOULD USE THEM FOR YOUR BUSINESS: ✔️ 1 in 4 consumers have made a purchase after seeing a story on Instagram (source @animoto) ✔️ Did I mention they can be quick to create and look a bit rough around the edges? ✔️ They are great for behind-the-scenes quick bits of video - again without the need to sharply edit - and they don't always have to tell a linear story. ✔️ They can e...