No matter who your target customer is, speaking their language and solving their problems is always your goal. When I audit a client's social media account I'm always looking to see that the tone of voice matches the branding, that the content targets the audience in the right way by giving value and offering solutions to pain points. Take a look at your past content and see if this applies. Be critical. It might appeal to you but is it right for your target audience? . . . #socialmediaaudit #makingsenseofsocial #getmoreengagement #socialmediaforbusiness #socialmediaforsmallbusinesses #socialmediasavvy #womenownedbusiness #womeninbusiness #socialmediaservices #trulysocial