A social media strategy is your roadmap. It details: - your goals - your audience - your tone of voice, how your brand talks to your audience - your platforms (where your audience hang out) - your metrics (how to measure your performance) - your content topics (what are you going to post about?) - your content formats (how are you going to say it?) - your posting schedule (how often should you say it?) It's invaluable. If you don't want a social media manager to run your platforms for you then getting a strategy in place is the next best thing. Want more information? All the details are on my profile page. . . . #socialmediahelp #socialmediaforsmallbusiness #socialstrategy #socialmediastrategy #trulysocial #lemondropsocial #lemondropdesign #socialmediaservices #womenownedbusiness #womenbusinessowners