Just how often you need to post is really up for debate. Some will tell you 3 times a week, others, every day but the truth is you won't know what's best for your business's social media until you test it out.
Yes, posting everyday will get you seen a lot but it can also be exhausting to keep that schedule going. And the worse thing to do is post for a week everyday and then not post again for a month or so. Test out what consistency works for you.
Try posting everyday and see what kind of reach and engagement you get. Then try posting less - perhaps three times a week - and see if it makes a huge difference. It could be that you only need to put content out a couple of times a week but the key is to be consistent.
Once you've worked out what schedule works for you, try and stick to it. If your content is engaging enough and offers value then that along with a consistent posting schedule will get you the reach and engagement you're looking for.
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