This was a response to a Twitter question "what do businesses get wrong with social media?" And it's true. All too often, small businesses place too little importance on the impact that organic social media can bring to the table. Your social media marketing strategy should form part of your overall marketing strategy and the best person to fill that role is a professional. Social media marketing is not an admin role. If you don't place a lot of importance on your business's social media then it's fine to let your most junior member of staff, receptionist (or in some cases, your teenager!) take it on. But, honestly, it's not really fair on them and it's unlikely to see the results you are looking for. Need help with your social media marketing? Let me know in the comments what you struggle with most. . . #socialmediastrategy #makingsenseofsocial #seriousaboutsocial #socialmediamanager #womenownedbusiness #trulysocial #workingwithsmallbusinesses #socialmediaforsmes