Don't you hate it when doubt creeps in? It's easy to assume your competitors or fellow entrepreneurs seem to be cracking it and you're not. And I'm certain we've all fallen prey to the dreaded imposter syndrome at some point.⁠ ⁠ When this happens to me I try to remember that my journey is different to others and that I'm on a different path to them. Perhaps I started later than they did. So they're further down the line with their businesses. ⁠ ⁠ It's also good to remind yourself that as the economy ebbs and flows, different industries are affected. When budgets are tightened it's often marketing that's the first to fall by the wayside (which incidentally is not a good idea but that's another post!). ⁠ ⁠ So maybe your ideal customer has taken a hit themselves and it's taking time for them to be back in a position to be able to use your services or goods.⁠ ⁠ Try not to compare yourself to others in your field. Your unique self is what shapes your business and what draws customers to you...