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Two annoying things in life: commas, and dogs that drive too fast😆 How you write your captions and copy matters. If your copy is shoddy it reflects badly on your business. Never underestimate the power of a comma. Grammar is pretty useful too and while your business's tone of voice may be more conversational and relaxed you still don't want to make any glaring mistakes. So look out for those contractions that often catch some out: things like "you're" and "they're". And something I've seen a bit too often... the phrase "should have" being written as "should of". It's an easy mistake to make but can be offputting to customers especially if your brand is a little more upmarket. . . .
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