Once upon a time, this was the only "reel" around. Now.... well, you know! Reels on Instagram is well and truly a feature here to stay and is another great way to reach your audience. If you're already using stories, you can integrate Reels into your existing strategy quite easily and you're able to see how it's performing in the same way that you would for your feed posts or stories. And I know that you know it all started on Tik Tok, but the demographics of the user base on Instagram are a lot broader than TikTok. So if you're looking to reach 30-50-year-olds, which are not TikTok’s primary audience, Reels is the way to go. Bit worried about what to post or how to do it? Well, there are plenty of Social Media Managers, like me, around that can help but sometimes the best advice is to just get on and give it a go. You have to start somewhere and you're bound to make a few duff reels at first - I know I have - but the more you use it the more you'll get the hang of it and you'll see so...